We are an innovative company, founded in June 2023 in the picturesque city of Passau.
Our passion and driving force lie in continuing the success of SWITCH IT, the globally patented and highly successful eyewear system for interchangeable components. Our story began with a vision to revolutionize the way people wear and experience glasses.
The traditional concept of eyewear was not enough for us – we wanted to offer more flexibility and, above all, more style.
From this idea, we created the SWITCH IT eyewear system, which allows wearers to customize their glasses components according to their individual style and needs. Our headquarters in Passau is not just a location on the map, but a symbol of our connection to both tradition and innovation. Passau, with its rich history and cultural heritage, constantly inspires us to think outside the box and push boundaries.
Our mission is clear: we want to change the world of eyewear by giving our customers the ability to interchange frames, lenses, and other components at will. Whether you want to match your glasses to your outfit, capture a new mood, or simply enjoy a change – SWITCH IT makes it possible.
Our dedicated team works tirelessly to continually enhance our customers’ eyewear experience. We are proud to offer high-quality products that are not only functional but also aesthetically appealing.
Thank you for being part of our journey as we redefine the boundaries of the eyewear world. We invite you to explore our collection and experience the magic of SWITCH IT for yourself. Together, we shape the future of vision – one frame, endless possibilities.
Welcome to SWITCH IT.
